Why Does Dynata Call You? How to Deal With Them

Dynata, formerly known as Research Now, is a global market research company that conducts surveys and collects consumer insights. If you have received a call from Dynata, it is likely because you have participated in one of their surveys or opted in to receive research-related calls. In this article, we will explore why Dynata may call you and provide tips on how to effectively deal with them.

Understanding Dynata’s Purpose

Dynata specializes in market research and works with various organizations, including businesses, brands, and academic institutions. They conduct surveys to gather valuable consumer opinions, preferences, and feedback. The data collected through these surveys helps organizations make informed decisions, develop new products, and improve customer experiences.

Reasons for Dynata’s Calls

There are several reasons why Dynata may call you:

  1. Survey Participation: If you have previously participated in a survey conducted by Dynata, they may reach out to gather additional information or invite you to take part in new surveys. This is a common practice in market research to ensure a diverse and representative sample.
  2. Panel Membership: Dynata maintains a panel of individuals who have opted in to participate in market research studies. If you are a member of their panel, they may contact you to offer survey opportunities based on your demographic profile.
  3. Research Validation: Sometimes, Dynata may call to verify the authenticity and accuracy of survey responses. This is done to maintain data integrity and ensure high-quality research outcomes.

How to Deal with Dynata Calls

Here are some tips on how to effectively deal with Dynata calls:

  1. Be Responsive: If you are interested in participating in surveys or being a part of market research, respond to Dynata’s calls promptly. This allows you to contribute your opinions and insights to the research process.
  2. Verify Caller’s Identity: Before providing any personal information or answering survey questions, verify the caller’s identity. Ask for their name, company affiliation (Dynata), and the purpose of the call. Legitimate callers will provide this information willingly.
  3. Ask Questions: If you have any concerns or questions regarding the survey or the caller’s intentions, don’t hesitate to ask. A reputable market research company like Dynata will be transparent and willing to address your concerns.
  4. Respectful Decline: If you are not interested in participating or do not have the time to complete a survey, politely decline the offer. Dynatas understands that participation is voluntary, and they will respect your decision.
  5. Update Preferences: If you no longer wish to receive calls from Dynata or participate in their surveys, inform the caller and request to be removed from their contact list. They should honor your request and update their records accordingly.

Ensuring Data Privacy and Security

Dynata takes data privacy and security seriously. They adhere to strict guidelines and industry best practices to protect the confidentiality of the information they collect. However, it is important to remain vigilant and take precautions when sharing personal information over the phone. Verify that the caller is indeed from Dynatas, and only provide the necessary information required for the survey.


Dynata calls individuals for various market research purposes, including survey participation, panel membership, and research validation. If you receive a call from Dynata, consider the reasons mentioned above and determine your interest in participating. Be proactive in verifying the caller’s identity, asking questions, and updating your preferences if needed. By understanding their purpose and following these tips, you can effectively deal with Dynatas calls and contribute to valuable market research efforts.

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